We joined Invertek Drives in Düsseldorf, Germany last week, where they were exhibiting for the first time at Euroshop. This is the World´s No. 1 retail trade fair and possesses truly international status with visitors from around 140 countries.
Euroshop heralded the start of Invertek’s “Field and sea to fork” campaign. Using videos, email marketing and social media, the campaign demonstrates advanced energy saving and powerful control capabilities that are provided throughout the food supply chain.
The product at the heart of these campaigns is the highly innovative Coolvert drive. Promoted as delivering ‘refrigeration compressor control without compromise’ the campaign highlights a series of market leading features and the capability to work with technology from any other manufacturer - including those using natural refrigerants.
Pepperneck managing director, Steve Adams, said: “Euroshop provided an ideal opportunity for Invertek to raise global awareness of its variable frequency drive capability in the food and beverage sector. We were delighted to be part of the team launching this new marketing initiative and seeing first-hand the trends in product marketing within this sector.”