We are delighted to announce that one of our long-standing clients, BBR Optometry, has been shortlisted in the Association of Optometrists (AOP) Awards for a marketing campaign designed to raise awareness of the benefits of wearing occupational spectacle lenses when using computers.
BBR is one of three companies shortlisted in the ‘Marketing Campaign of the Year’ category. As part of its commitment to excellence, the innovative Hereford optometry practice has long recognised the value of effective targeted marketing and the role it can play in helping to educate patients, as well as increase sales.
This particular campaign included staff training, window and in-store displays, combined with the development of a dedicated webpage, blog posts, email marketing and regular social media posts – which is where Pepperneck came in!
These co-ordinated activities resulted in the value of Occupational Lens sales increasing by 258% compared to the same period during the previous year and has continued to have a positive effect on sales.
Pepperneck’s PR and Social Media Manager, Lydia Barber, comments, “This campaign is an excellent example of what can be achieved when digital communication channels are used in conjunction with offline activities.
“We are really pleased that BBR Optometry has gained industry recognition for its efforts and we are proud to support the innovative company with their marketing and PR. We would like to wish the team the best of luck at the awards ceremony taking place in November.”
The winner will be decided by a public vote which closes in September so please show your support by voting for BBR. Click here to vote now.