Pepperneck’s Managing Director, Steve Adams, is in Hannover this week evaluating the Hannover Messe exhibition, for potential client participation in 2015.
Steve confirms, “Evaluating an exhibition is an important part of the planning process for any trade event – this trip has provided an opportunity to assess the visitor traffic flow and stand orientation to evaluate the location most likely to deliver results.”
For all exhibitions, careful preparation is vital for maximising show attendance and generating sales leads. From negotiating stand space and space location with event organisers, to creating the stand design and marketing materials – exhibitions require expert project management skills to ensure show success and delivery of positive ROI.
Pepperneck supports a number of its clients at trade shows and other events as part of their wider marketing programmes, both in the UK and overseas.
Steve continues, “Pepperneck’s exhibition support service is a combination of advanced planning, creative ideas and team effort to ensure all opportunities are maximised.”
Hannover Messe bills itself as ‘the world’s leading trade fair for industrial technology’, and is designed to provide a platform for exhibitors to showcase technological innovations and ground-breaking solutions in all core sectors, including industrial automation and IT, energy and environmental technology, industrial supply, and production engineering and services.
Pepperneck is no stranger to Hannover - it supported long-standing client, Filtermist, at ‘EMO’ the international machine tool exhibition in October 2013 and has attended with various other clients over the years.
For further information please visit our blog posts detailing Pepperneck’s attendance at leading trade shows SPS, EMO and MACH, or contact Client Services Director, Ian Woodward at firstname.lastname@example.org to discuss how Pepperneck can support your exhibition programme.