All News

Californian client launches new Corporate Identity courtesy of Pepperneck

Pepperneck is delighted to announce that one of our US clients, Chem Arrow Corporation, has launched a refresh of its corporate identity to begin the New Year, courtesy of our talented in-house design team!

The last two years have seen a period of extensive growth for the Los Angeles based company whose metalworking fluid products are manufactured on three continents and sold through a network of global distributors and subsidiaries.

Chem Arrow asked Pepperneck to undertake an ‘evolution’ of its existing logo to reflect the company’s growing global presence, and appeal to customers worldwide, as General Manager, Shawneen Mitchell, explains, “Chem Arrow’s logo has been the same for many years now, and it was starting to feel a little dated. The new logo is reflective of the corporation’s success and will help support our corporate goals for the foreseeable future.”

Pepperneck’s studio was given the brief in September 2013 and the final design was approved in December 2013, ready for the new corporate ID to be launched in the New Year.

The new logo features on Chem Arrow’s newly re-vamped website, (also built by Pepperneck!), and will be rolled out across all other company collateral over the next 12 months.

Shawneen continues, “As our global presence is continuing to grow at such a fast pace, the time had come to update our website to reflect these changes. The newly branded version of our website includes a list of our global distributors, as well as more detailed information about Chem Arrow’s activities in a number of territories including Indonesia, Mexico and Europe.

“We are looking forward to a very busy twelve months and feel confident our new branding will support the company’s efforts to move the business on to the next level, in line with our five year plan.”

Let Chem Arrow know what you think of the new logo by posting on the company Facebook page.

For further information about Pepperneck’s services, or to arrange an appointment to find out how we could support your business, please contact Business Development Director Ian Woodward on 01684 578546 or email him at


Comments are closed

Pepperneck helps businesses throughout the UK and abroad to reach marketing goals. Get in touch to arrange a no obligation consultation on something you're looking to achieve.



facebook twitter linkedin