Last week’s announcement from the British Retail Consortium (BRC) stating that December’s retail figures were boosted by online sales is encouraging news for Pepperneck client, OiPPS; the online packaging superstore launched by Warwickshire based Involvement Packaging Ltd (IPL) in October.
According to the BRC, online sales were up 17.8% on last year, a trend which many industry analysts believe is set to increase. The news came as no surprise to OiPPS’, Commercial Director, Paul Littlehales, “We decided to launch OiPPS as a purely online venture to minimise overheads and make additional use of IPL’s resources, but we also realised that a large proportion of the future of retail will be online. The internet has given consumers the power to compare retailers and consequently they have become far more savvy about where they choose to spend their money.”
OiPPS has seen an encouraging amount of orders since its website went live in October and the power of the internet is also playing a key role in generating enquiries. Stefan Potter, Operations Director at Pepperneck, responsible for designing and launching www.oipps.co.uk says, “The OiPPS e-commerce site was designed to ensure visitors can find the packaging they need as easily as possible. It doesn’t include much text so we’ve utilised other SEO methods. We have also implemented a PPC campaign to support the launch and the majority of OiPPS’ business to date has been generated largely through PPC advertising.”
OiPPS stocks over 500 product lines including plastic and PET containers and a range of metal containers including aluminium bottles and flasks, lever lid tins and steel drums. The company’s low overheads mean prices are extremely competitive and P&P costs are kept to a minimum.
The online venture is IPL’s first business to consumer (B2C) enterprise. The family-owned company has over 60 years’ experience in sourcing, stocking and supplying rigid packaging containers to industry through trading names Invopak and Ashtown Packaging, servicing the whole of the UK and Ireland from four strategically placed depots.
Order from OiPPS’ extensive range at www.oipps.co.uk.