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Strategic global marketing results in 35% growth for British exporter

Variable speed drives manufacturer, Invertek Drives, grew its order intake by 35% during the last financial year through targeted international marketing support courtesy of Pepperneck.

Invertek Drives is one of Pepperneck’s longest standing clients, having worked together since 2000. The Welshpool based manufacturer has grown from a start-up business to a multi-million pound turnover international operation with a presence in 80 countries since its establishment fifteen years ago.

Invertek is now one of the fastest growing businesses in Wales - it recently won the Technology Award category in the Made in Wales 2012 Awards and jumped up 17 places from its 2011 position in the Fast Growth 50 Awards.

The majority of the company’s expansion is due to export trade – approximately 90% of its output is currently sold through a network of international sales partners and plans are in place to identify further distributors to support sales in new territories.

Invertek Drives Sales and Marketing Director, Rhydian Welson, believes it is vital that this pace of growth is supported by robust strategic marketing support. He says, “Growing from a UK focussed start-up to a global operation doesn’t happen overnight! Working closely with Pepperneck, we’ve implemented a strategic marketing plan which has supported the expansion step-by-step by making it as easy as possible for international sales partners to work with us.”

Invertek’s website and back office systems developed by Pepperneck, includes a dedicated portal specifically aimed at its global sales partners. ‘iSource’ contains a wealth of product information, marketing materials and technical support available around the globe 24 hours a day. From booking training courses to buying parts online; troubleshooting product application issues to downloading literature and artwork files; through to arranging product servicing or just staying updated with latest technological developments, iSource is a complete online support resource for Invertek partners.

Pepperneck recently supported Invertek’s attendance at the main trade show in the drives industry’s calendar – SPS /IPC/Drives in Nuremberg, Germany. Invertek secured its largest stand ever for the 2012 show – 132sqm of floor space to showcase the latest developments in its extensive range of innovative products.

From designing the exhibition stand and a brand new range of product brochures, to designing and building a new global website from scratch and handling PR and social media activities in the run-up to the show, Pepperneck pulled out all the stops to ensure Invertek had the biggest and best SPS ever!

Pepperneck’s Managing Director, Steve Adams, says, “Pepperneck acts as an extension of the Invertek team. We have developed an intimate knowledge of both the company and its products and feel incredibly proud of the role we’ve played in its success to date.”

Pepperneck works with a number of other global exporters in the manufacturing and engineering sectors and has an extensive track record in supporting export sales. To find out how Pepperneck could help grow your business, please call Business Development Director, Ian Woodward, on 01684 578546 or email iwoodward@pepperneck.com.

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