Advanced Search Engine Optimisation
Improving the profile of your website on search engines
Making sure your website gets found
Search Engine Optimisation (SEO) is a core part of the web design process, making sure the selected keywords and phrases are used throughout the web site content and structure in the correct priority. All Pepperneck web sites are optimised for search engines as standard and our Advanced SEO programme provides a truly competitive edge.
Prior to creating the content and entering the website development, Pepperneck recommend a marketing audit to define your key target markets and a keyword research programme to identify the priority search keywords and phrases being used in these sectors. This will ensure that the design, structure and content of your web site is optimised for the website user and for search engines. Advanced SEO programmes are covered in more detail in our website marketing section.
Tools & Technology
Research tools used by Pepperneck include Google Analytics, Google Insights, Google Webmaster Tools, Google Adwords, Yahoo! Site Explorer, Bing Webmaster Tools, Alexa and the Yahoo! Directory.