www.oakwrights.co.uk is a website Pepperneck created to support sales of oak
frame houses. It has achieved leading search engine positions for all the highly
competitive search phrases and is highly effective at converting visitors into
Our client wished to develop their profile with architects, identified as key influencers
and specifiers in this sector. The strategy developed in partnership with Pepperneck
is based on creating an "Oak Frame Resources" web site, providing profiles and case
studies on oak frame specialist architects throughout the UK. This free advertising for
architects is supported by a partnership programme that provides member architects
with a host of additional benefits and support services. As the web site becomes
established it is planned to charge for sponsorship and advertising. Subsequent
phases will see the project expand to include sectors such as warranty companies
and structural engineers. This strategy meets our clients’ objective of having the
highest profile and most in-depth partner network in this sector.
Pepperneck produced a supporting leaflet to promote the web site and are working on an ongoing marketing programme to develop the membership and profile of the site.