Websites are a significant investment and should be viewed as part of an ongoing marketing strategy to promote products and services in the territories you are targeting. This is particularly poignant when selling and marketing to export markets. Knowledge and experience in the cultural and business differences is essential if your main marketing tool is to be a success in areas that are not your domestic market.
Pepperneck have just completed a new website project for a major industrial fluid and chemical manufacturer Chem Arrow Corporation in Los Angeles. The website not only has to support the current sales effort in North America & Canada but also the distributor network being built up in the target export markets including South Americas, Europe, India, Pacific Rim and China. Utilising the results of comprehensive SEO audit and research carried out before starting the website design, has enabled the key terms to be integrated into the new website. With the main site now completed work has started on the second phase. Using a micro site strategy to promote products and services for the specialist HVAC manufacturing sector with the specific aim to globalise the site, maximising SEO via localised website content with country specific domains, hosting and translated text.