Pepperneck Blog

Contact Stefan Potter at spotter@pepperneck.com with an attached CV. We need a talented PR specialist with commercial experience & proven social media skills - or a passion to learn! Whether it’s taking the next career step or looking to head the development of our PR depar... [More]

News & Articles | Social Media

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Plan your social media marketing as part of your PR programme with your website at the core or you will be wasting a lot of resources whilst losing out on a lot of profile building and lead generating opportunities. A typical example, though it may seen surprising, is that many compa... [More]

SEO & Traffic Conversion | Social Media

Tags: pr, social media, integrated marketing

A useful new tool from Google allows companies to start measuring the effectivness of their social media marketing.   This new function in Google Analytics allows identification of the value of traffic coming from social sites by measuring how they lead to direct conversions or assi... [More]

News & Articles | Social Media

Tags: analytics, google, social media

The TFMA (Technology for Marketing & Advertising) seminars held at Earls Court last month confirm that your blog should be the hub of your social network marketing strategy. If you want to know more about how social network marketing can help grow your business, especially with the recent increa... [More]

Social Media

Tags: social network marketing, b2b marketing, blog, blogging, business to business

Many organisations in the business to business sector, are failing to grasp the opportunities offered by integrating blogging into their overall marketing plan. Many of the organisations we speak to still regard blogging as a consumer marketing tool with no relevance in the B2B sector. ... [More]

News & Articles | SEO & Traffic Conversion | Social Media | Usability

Tags: b2b marketing, business to business, blogging, blog, e-mail marketing